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S. Korean Tech Giants Slash TV Prices Amid Global Market Slowdown and Chinese Competition

S. Korean Tech Giants Slash TV Prices Amid Global Market Slowdown and Chinese Competition

SEOUL, Aug. 17 (Korea Bizwire) — Samsung Electronics and LG Electronics saw a continued decline in the average selling prices (ASPs) of their televisions during the first half of 2025, as global demand stagnated and competition from Chinese manufacturers intensified. The pricing shifts reflect a strategic push by the two South Korean tech giants to [...]

Samsung Re-enters OLED TV Market After 10-year Hiatus

Samsung Re-enters OLED TV Market After 10-year Hiatus

SEOUL, March 12 (Korea Bizwire) — Samsung Electronics, the world’s largest TV maker, has made a surprising comeback in the OLED TV market after withdrawing 10 years ago due to yield problems. The company recently introduced a new product that will compete directly with its biggest rival, LG Electronics, which has been leading the OLED market. [...]

Demand for Larger TVs Growing in S. Korea

Demand for Larger TVs Growing in S. Korea

SEOUL, Apr. 19 (Korea Bizwire) — The demand for larger television sets has been growing over the past few years in South Korea, industry data showed Thursday, alongside lower average prices. Industry data showed the average size of Samsung Electronics Co.’s TVs sold in the country came to 54 inches last year, up sharply from [...]

Samsung Electronics Taps Delivery Agent’s T-Commerce Platform to Launch Groundbreaking Contextual Shopping Experiences for Smart TVs

Samsung Electronics Taps Delivery Agent’s T-Commerce Platform to Launch Groundbreaking Contextual Shopping Experiences for Smart TVs

SAN FRANCISCO, Jan. 14 (Korea Bizwire) –  Samsung Electronics America, Inc. and Delivery Agenttoday announced that Samsung Smart TV viewers can now shop directly from their TVs simultaneously while viewing their favorite TV shows, enabling a true contextual shopping experience. Consumers can use their remote control to shop, receive promotional offers, or request additional information related to TV [...]

Usher’s “Looking 4 Myself” Presented by Samsung

It has turned out a huge success; Mashable praised the collaboration between Usher and Samsung as a “A Blueprint for Viral Success.” In fact, the average Samsung TV video ad receives about 2 million views, making this one by the far the biggest to date, according to Samsung. And Adage reported that “Samsung’s Jay-Z promotion may [...]