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University Students Perceive Apple as ‘Trendy’ and Samsung as ‘Friendly’: Survey

University Students Perceive Apple as ‘Trendy’ and Samsung as ‘Friendly’: Survey

SEOUL, Jan. 11 (Korea Bizwire) — South Korean university students turned out to perceive Apple Inc. as having a “trend-setting” image and Samsung Electronics Co. as having a “friendly” image, a survey showed Tuesday. University student community operator Vinu Labs Inc. conducted a survey of 2,000 students in their 20s who said they had more than [...]

Samsung, BMW Chiefs Discuss Ways to Strengthen Battery Partnership

Samsung, BMW Chiefs Discuss Ways to Strengthen Battery Partnership

SEOUL, Dec. 18 (Korea Bizwire) — The heads of South Korea’s biggest conglomerate Samsung Group and German carmaker BMW Group discussed ways to strengthen their battery business partnership, Samsung said Sunday. Samsung Group’s de facto leader Lee Jae-yong met with BMW Group Chief Executive Oliver Zipse at the BMW Driving Center in Incheon, just west [...]

Automotive Electronics Emerges as New Hope for Samsung, LG

Automotive Electronics Emerges as New Hope for Samsung, LG

SEOUL, Nov. 4 (Korea Bizwire) — Automotive electronics is emerging as a source of optimism for Samsung Electronics Co. and LG Electronics Inc. amid sluggish semiconductor and TV sales. Samsung’s subsidiary Harman International, a major maker of in-car entertainment systems and car audio equipment, posted sales of 3.63 trillion won and operating profits of 310 [...]

Samsung ‘Recruitment Gifts’ Appear on Secondhand Marketplace, Raise Controversy

Samsung ‘Recruitment Gifts’ Appear on Secondhand Marketplace, Raise Controversy

SEOUL, Oct. 11 (Korea Bizwire) — Controversy sparked after newly recruited employees sought to sell gifts from their employers at a secondhand transactions platform. A recently posted article on Blind, a workplace community app, said that some of this year’s new recruits at Samsung Electronics Co. had sold their ‘recruitment gifts’ on Danggeun Market, a [...]

Home Appliance Makers Beef Up Efforts to Improve Customer Access

Home Appliance Makers Beef Up Efforts to Improve Customer Access

SEOUL, Oct. 4 (Korea Bizwire) — South Korea’s home appliance makers are redoubling efforts to improve customer access to their products, aimed at enabling anyone, including physically handicapped people, elderly people and children, to use them more easily and conveniently. In early August, LG Electronics Inc. released a PuriCare Objet Collection water purifier using the [...]

Samsung and Apple Invest in Experiential Marketing to Promote High-end Smartphones

Samsung and Apple Invest in Experiential Marketing to Promote High-end Smartphones

SEOUL, Sept. 29 (Korea Bizwire) — Samsung Electronics Co. and Apple Inc. are focusing on the promotion of smartphones via offline experiential booths as they begin to concentrate on the high-yield premium smartphone market. Samsung has opened up Galaxy Studios at some 60 locations in the country, offering the public a chance to try out [...]

Samsung Insurers to Expand Global Alternative Investment via Blackstone

Samsung Insurers to Expand Global Alternative Investment via Blackstone

SEOUL, Sept. 28 (Korea Bizwire) — Samsung Group’s insurance affiliates said Wednesday they have signed a deal with U.S. asset management behemoth Blackstone Inc. to invest some US$650 million in alternative assets, such as real estate and infrastructure facilities. The two — Samsung Life Insurance Co. and Samsung Fire & Marine Insurance Co. — will [...]

LG, Samsung Dominate Consumer Reports’ Big-Screen TV Recommendations

LG, Samsung Dominate Consumer Reports’ Big-Screen TV Recommendations

SEOUL, Sept. 19 (Korea Bizwire) — An influential American consumer magazine listed a number of TVs made by LG Electronics Inc. and Samsung Electronics Co. on the Best Big-Screen TV list. U.S. Consumer Reports recommended 11 TVs with a 70-inch screen or larger, sorting them into categories of ‘top-performing’, ‘mid-priced’ and ‘lower-priced’ based on the [...]