Baseball-Themed Snacks Hit a Marketing Home Run in South Korea
SEOUL, March 27 (Korea Bizwire) — When the search term “Yonsei” suddenly trended on the CU convenience store chain’s mobile app on March 18, it wasn’t customers looking for the dairy company’s milk. Instead, Doosan Bears baseball fans were hunting for a new cream-filled pastry collaboration between CU, Yonsei Dairy, and their beloved team. The [...]