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Chinese TV Shows to Promote Seoul Tourism through Product Placement

Chinese TV Shows to Promote Seoul Tourism through Product Placement

SEOUL, Dec. 22 (Korea Bizwire) – Efforts to use product placement to advertise tourism in Seoul on Chinese and Taiwanese television programs are paying off.  According to the Seoul Metropolitan Government, ten Chinese (and Taiwanese) TV programs that featured different sites around the capital in accordance with agreements made with local broadcasters have attracted some [...]

Special Program on Hansik to be Co-Produced with Vietnamese TV

Special Program on Hansik to be Co-Produced with Vietnamese TV

Sejong, July 21 (Korea Bizwire) – The Ministry of Agriculture, Food and Rural Affairs, together with the Hansik (Korean food) Foundation will co-produce a special program to promote culinary tourism in Korea. A group of Vietnamese celebrities will visit Jeonju, Sunchang, and Namwon to experience Korean food culture. They will taste various types of Korean food, and [...]