SEOUL, May 17 (Korea Bizwire) — South Korean underwear maker BYC Co. said Monday it will join with Dongurami, a pet content developer, to release summer underwear for pets. The company used cooling fabrics to make the underwear, in consideration of the fact that dogs have higher body temperatures than humans and have no sweat [...]
SEOUL, Nov. 25 (Korea Bizwire) — Female consumers are increasingly opting for alternative underwear products — ones with comfortable, practical and stylish features — over form-fitting shapewear which has traditionally been the preferred choice for women eager for figure-enhancing powers. Noticeably, a desire for comfort and practicality among women is driving a shift in consumer [...]
SEOUL, June 8 (Korea Bizwire) – Despite a prolonged economic downturn and stagnating consumption, the market for corrective and functional underwear has continued its steady growth. Vivien, an underwear brand, analyzed its corrective underwear sales in the January to May period since 2010, and discovered that growth has maintained a steady pace. The company’s 2012 [...]
BOWLING GREEN, Ky., May 6 (Korea Bizwire) – Fruit of the Loom announced on May 6th that famed American street performer The Naked Cowboy® is officially changing his iconic underwear from standard briefs to Fruit of the Loom’s all-new Reinvented Boxer Brief. The New York City icon will be rocking his boxer brief look – with all-new features [...]