JYP Entertainment Sets Up U.S. Arm to Expand Access to North American Market

SEOUL, March 15 (Korea Bizwire) — JYP Entertainment, the K-pop label behind TWICE and Stray Kids, said Tuesday it has established a U.S. branch to expand its reach to the North American market. “We have set up JYP USA to secure a foothold in the North American market, where the K-pop base continues to expand, [...]