SEOUL, March 11 (Korea Bizwire) – It has been reported that more and more middle-aged Koreans are commemorating Valentine’s Day and White Day. According to Lotte Department Store, which analyzed last year’s purchase patterns for customers living in the Busan area, more people in their 40s and 50s purchased chocolates and candies compared to five years ago. [...]
![[Feature] Black Day Is Coming: Marketing Ploy or Real Chance to Get out of Single Status?](http://koreabizwire.com/wp/wp-content/uploads/2014/04/blackday_marketing_kobizmedia_Koreabizwire_1.jpg "[Feature] Black Day Is Coming: Marketing Ploy or Real Chance to Get out of Single Status?")
SEOUL, Korea, April 12, 2014 (Korea Bizwire) – April 14 is the day Korea’s singles try to avoid going out as much as possible. Following Valentine’s Day on February 14, most East Asians observe White Day on March 14 on which boys and men give chocolate gifts to girls and women in return for the [...]
SEOUL, Korea, Mar 18 (Korea Bizwire) – A marketing tactic called “Day Marketing,” widely used and frequently abused by retailers in Korea, is drawing criticism. Day Marketing is a marketing technique which creates demand by coming up with anniversaries and events under the name of certain “Day.” Although the Days were supposed to be born [...]
SEOUL, Korea, Mar 13, 2014 (Korea Bizwire) – March 14 is the “White Day,” a day observed only in East Asia including Japan, China, and Korea. On this day, girls or grown-up women who presented chocolate gifts to their boyfriends on Valentine’s Day on February 14 expect to receive gifts in return. A recent survey [...]