white day Archives | Be Korea-savvy
Middle-Aged Koreans Increasingly Responsive to Holiday Marketing

Middle-Aged Koreans Increasingly Responsive to Holiday Marketing

SEOUL, March 11 (Korea Bizwire) – It has been reported that more and more middle-aged Koreans are commemorating Valentine’s Day and White Day. According to Lotte Department Store, which analyzed last year’s purchase patterns for customers living in the Busan area, more people in their 40s and 50s purchased chocolates and candies compared to five years ago. [...]

[Feature] Black Day Is Coming: Marketing Ploy or Real Chance to Get out of Single Status?

[Feature] Black Day Is Coming: Marketing Ploy or Real Chance to Get out of Single Status?

SEOUL, Korea, April 12, 2014 (Korea Bizwire) – April 14 is the day Korea’s singles try to avoid going out as much as possible. Following Valentine’s Day on February 14, most East Asians observe White Day on March 14 on which boys and men give chocolate gifts to girls and women in return for the [...]