Yakgwa Archives | Be Korea-savvy

Yakgwa Sales Jump Among Young Koreans

SEOUL, April 10 (Korea Bizwire) — Traditional food once popular only among older generations is gaining popularity among the youth, including “yakgwa,” a deep-fried, wheat-based Korean confection. Yakgwa sales at convenience store chain CU between March 29 and April 5 jumped by 248.3 percent compared to last year. Its sales at GS25 also jumped by [...]

“Peng Liyuan Effect” Doubles the Sales Number of Lotte Fitin

SEOUL, July 24 (Korea Bizwire) – Lotte Fitin, Korea’s one of the largest department stores located in the fashion town of Seoul, Dongdaemoon, is savoring the “Peng Liyuan effect” as the store’s sales skyrockets after a visit from China’s first lady early this month. Lotte Fitin announced on July 22 that since the surprise visit [...]