Majority of Consumers Fall Prey to Impulse Buying

SEOUL, Dec. 21 (Korea Bizwire) – The so-called YOLO (You Only Live Once) syndrome is rising as a new shopping trend among consumers. YOLO consumption refers to the act of boldly purchasing expensive goods despite financial risk, as long as the buyer is satisfied. Gmarket asked 604 shoppers about YOLO shopping between December 12 and [...]