Tech Firms Scramble to Offer Live Broadcasting Services for Baseball Games | Be Korea-savvy

Tech Firms Scramble to Offer Live Broadcasting Services for Baseball Games


This undated photo provided by LG Uplus Corp. shows models promoting the company’s service platform for the pro baseball league in South Korea.

This undated photo provided by LG Uplus Corp. shows models promoting the company’s service platform for the pro baseball league in South Korea.

SEOUL, April 2 (Korea Bizwire)South Korean baseball fans are increasingly using online means to watch games as the coronavirus continues to rage on.

With the 2021 season of the Korea Baseball Organization (KBO) begins Saturday, tech companies are releasing a series of broadcasting services with special features to meet audience demand.

Online gaming giant NCSOFT Corp. joined the competition over broadcasting services by releasing PAIGE, an artificial intelligence (AI)-based broadcasting app for baseball games.

PAIGE comes with a picture in picture (PIP) feature to allow online spectators to use other apps simultaneously as they watch the game. It also offers voice-only broadcasting services.

Major telecom operator KT Corp.’s OTT platform Seezn also sent out live broadcasting services for all exhibition games, and is preparing for live broadcast of all in-season matches.

The company reported a 13 percent increase in the number of spectators for KBO regular season matches from last year, and viewers watched the games for 19 percent longer.

Another telecommunications firm LG Uplus Corp. also released an upgrade for U+ Pro Baseball, the company’s baseball service platform, just before the grand opening of this year’s regular season.

The newly added real-time strike zone service overlays a strike zone on a live broadcasting video, with information about each pitch.

Kevin Lee (kevinlee@koreabizwire.com)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>