“What if everyone was Texting While Walking at Shibuya Crossing ?” | Be Korea-savvy

“What if everyone was Texting While Walking at Shibuya Crossing ?”

TOKYO, Mar 31, 2014 (Korea Bizwire) - NTT DOCOMO, INC. (Head Office: Chiyoda Ward, Tokyo, hereinafter  “docomo”), as part of its initiative to prevent accidents from Texting  While Walking (staring at the smartphone screen while walking) and to  improve manners, has released the video “What if everyone was Texting  While Walking at Shibuya Crossing?,” which is a simulation using  computer graphics, on the YouTube DOCOMO official channel.

The widespread use of smartphones has resulted in an annual increase in  the number of accidents caused by Texting While Walking, and this has  become a social problem that has been widely covered by the media and  other sources. As a part of its activities to increase awareness for  preventing Texting While Walking, docomo has created a verification  computer graphic video of approximately 1,500 people at Shibuya  Crossing, which is one of the crossings with the greatest traffic in  Japan, as they are Texting While Walking.

A computer simulation was used for verification in creating the video,  and practical conditions such as the height, weight, walking speed, and  field of view for both normal walking and text walking of the  pedestrians*, were incorporated into the program.

This is a computer graphic video that replicates approximately 1,500  people Texting While Walking. What would the result will be?

Everyone walking while texting at Shibuya Crossing. — What  if everyone was Texting While Walking at Shibuya Crossing? –

Release date: March 28, 2014

docomo continues to undertake various educational activities to prevent  Texting While Walking, including websites and advertising, a Mobile  Phone Safety Class, and a Texting While Walking Prevention Function for  smartphones. We will continue to strive to build an environment where  our customers can use their smartphones in a safer and more secure  manner.

YouTube DOCOMO Official Channel: http://www.youtube.com/user/docomoOfficial

*Based on the research results of Professor Kazuhiro Kozuka, Department  of Media Informatics, Aichi University of Technology.

Source: Green romp (via Business Wire)

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