Naver Corp.’s headquarters in Seongnam, Gyeonggi Province. (Image: Naver)
SEOUL, March 19 (Korea Bizwire) — South Korea’s top portal operator Naver Corp. continues to show its determination to prevent malicious comments following the abolition of its entertainment news comment service.
Starting Thursday, the company began to disclose its comment activity history and nicknames that users wrote on news articles.
Until now, one could decide whether to reveal their comments to others or not, but from this day on, they will be revealed regardless of one’s wishes.
Though comments deleted by the writer are not revealed, the number of comments posted and the number of empathies received will be tallied.
In addition, the percentage of sympathy one received over the past 30 days and the percentage of comments one recently deleted will also be expressed.
This measure was designed to reduce “adverse effects” such as malicious comments and attempts at online abuse, which are continuously raised as a problem internally.
In addition, those registering new Naver accounts now have to wait seven days before they are able to post comments online.
This delay is aimed at preventing cases where an ID is revoked or converted to a dormant ID after a short period of comment activity following the creation of a new account.
If one subscribes to Naver through social media service accounts, which cannot be verified by real names such as Twitter and Facebook, one will not be allowed to leave comments on news articles.
The company plans to continue its “war on malicious comments.”
Sooner or later, it will introduce a function that can block certain users from commenting, and a technology that blocks the writing of abusive language or rude expressions with artificial intelligence technology in advance.
It is also considering ways to judge malicious commenters in real time and limit their participation in the comments.
“The comments space has both positive and adverse function as it is a two-way communication space,” Naver said.
“We will responsibly improve the space for news comments so that the positive function of the comments can be strengthened.”
Kevin Lee (kevinlee@koreabizwire.com)
