This photo, provided by Shinsegae Food Inc., shows its golf ball-shaped bread.
SEOUL, July 20 (Korea Bizwire) — The South Korean food industry is strengthening its offerings at golf courses, which have been enjoying a boom since the outbreak of the pandemic.
Ourhome Co. rolled out a new soft ice cream in collaboration with Vietnamese café brand Cong Caphe. The company said it created the new dessert to target golfers who have been unable to take golf holidays abroad.
Over 3,800 sets of golf ball-shaped bread that Shinsegae Food Inc. released at the Jayu Country Club in Yeoju, Gyeonggi Province in March were sold in only four months.
Makgeolli maker Seoul Jangsoo Co. has been selling slushie-type “makgeolli,” a South Korean traditional grain-based alcoholic drink, at six golf courses starting from last month. It plans to increase the sales coverage to about 20 golf courses.
“The food industry is strengthening the food & beverage business targeting golf courses since domestic golf courses have been enjoying a surge in popularity since the outbreak of the coronavirus, and the number of people playing golf, including the MZ generation, is increasing,” an industry official said.
J. S. Shin (js_shin@koreabizwire.com)
