CJ CheilJedang’s “bibigo seaweed snack” is shown in this promotional photo provided by the company on Oct. 18, 2022.
SEOUL, Oct. 18 (Korea Bizwire) — South Korean food conglomerate CJ CheilJedang Corp. said Tuesday it has launched two seaweed-based snacks for customers in Europe and Japan, as part of its drive to expand globally.
Seasoned seaweed, known as “gim” in Korean, is a staple in Korean cuisine used to make kimbap or consumed as a side dish, while it is eaten as a snack alternative in Europe and the United States.
CJ CheilJedang launched “bibigo seaweed snack,” bite-sized flavored seaweed chips, in Europe to target growing demand for healthy snacks there.
The product comes in three flavors — sea salt, K-barbecue, hot chilli — and are sold in paper packaging to meet customers’ preference for environmentally-friendly products, it said.
In Japan, CJ CheilJedang launched “bibigo WASAC,” rice chips topped with flavored seaweed in traditional Japanese flavors like wasabi and sesame seed.
CJ CheilJedang said it plans to expand sales of its seaweed products in Europe, North America and Australia.
The South Korean food giant has been selling seaweed and other related goods since 2006. It started tapping into the global market in 2010, when CJ CheilJedang first exported its seasoned seaweed products to the U.S.
Its “bibigo Gim” series is sold in 60 countries globally.
(Yonhap)
