Utilizing generative artificial intelligence, the campaign visualized innovative vehicular features tailored to dogs through vivid digital renderings. (Image courtesy of Innocean)
SEOUL, Apr. 8 (Korea Bizwire) – Innocean, a global marketing and communications service provider, has collaborated with Hyundai Motor on an imaginative “Dogbility” campaign showcasing a virtual series of automotive concepts designed for canine companions, the companies announced on April 8.
Utilizing generative artificial intelligence, the campaign visualized innovative vehicular features tailored to dogs through vivid digital renderings.
The concepts envision ergonomic “dog-friendly” elements like rotating steering wheels optimized for secure handling by four-legged drivers. While fanciful, the images spark curiosity about extending mobility and access beyond solely human-centric paradigms.
“These AI-generated car ideas for pets aim to provoke imagination while conveying Hyundai’s vision of progress toward a more equitable, non-discriminatory ‘humanity’ benefiting all beings,” explained an Innocean representative.
The agency established a dedicated AI Solutions Team this March to spearhead generative AI research and commercial applications across its creative work and internal operations.
“Moving forward, we will actively leverage the insights of human creators in areas where AI has yet to encroach — ideation and creative planning — to produce never-before-seen creative output,” said Innocean CEO Lee Yong-woo.
Lina Jang (linajang@koreabizwire.com)
