Samsung recently introduced its 48-inch OLED TV in key European countries including France, Italy, Germany, the Netherlands, and Spain. (Image courtesy of Samsung Electronics)
SEOUL, Jun. 23 (Korea Bizwire) – Samsung Electronics, the South Korean tech giant, has launched its 40-inch OLED TV models in the European market, following their introduction in North America.
This strategic move aims to strengthen Samsung’s position in the OLED TV sector through expanded product lines and market presence.
According to industry sources on June 23, Samsung recently introduced its 48-inch OLED TV in key European countries including France, Italy, Germany, the Netherlands, and Spain.
This follows the earlier release of 42-inch and 48-inch models in the United States and Canada during the first half of this year.
With this expansion, Samsung’s OLED TV lineup now comprises six models (42, 48, 55, 65, 77, and 83-inch) in North America and five models (48, 55, 65, 77, and 83-inch) in Europe.
The 48-inch model launched in Europe is priced in the mid-2 million won range, varying slightly by region and specifications.
While the trend of “bigger is better” continues to dominate the TV market, industry watchers are curious to see if these comparatively smaller 40-inch OLED TVs can satisfy a different consumer demand.
The European market, with its typically smaller living spaces, may show a higher preference for these models. Additionally, the upcoming Paris Olympics could drive demand for new TV purchases.
OLED TVs are praised for their bright displays, excellent picture quality, and fast response times, making them ideal for console gaming.
The 40-inch models are expected to appeal not only to general content viewers but also to gaming enthusiasts, offering a larger screen than typical 30-inch gaming monitors.
A Samsung official stated, “The 40-inch OLED TVs can be used in rooms other than the living room or for gaming purposes. We may consider launching these models in other regions such as Latin America and Asia in the future.”
Samsung’s OLED TV sales have surpassed 1.6 million units since their introduction in 2022. According to market research firm Omdia, Samsung captured 27% of the OLED TV market share by revenue in the first quarter of this year, maintaining its second-place position since overtaking Sony in the second quarter of 2023.
This growth of the OLED TV lineup is expected to bolster Samsung’s efforts to maintain its 19-year streak as the global TV market leader. The company has held the top position since 2006, focusing on premium TV products such as its Neo QLED, ultra-large, and OLED models.
Kevin Lee (kevinlee@koreabizwire.com)
