This marks the first time a film produced by a Korean automaker has received an award at a film festival. (Image provided by Hyundai Motor)
SEOUL, July 30 (Korea Bizwire) – Hyundai Motor Company announced on July 28 that its short film “Night Fishing,” co-produced with actor Son Suk-ku, won the Best Editing Award in the International Short Film Competition category at the 28th Fantasia International Film Festival.
This marks the first time a film produced by a Korean automaker has received an award at a film festival.
The Fantasia International Film Festival is a prominent genre film festival in North America, attracting North American distributors and international buyers. This year’s festival, now in its 28th edition, is being held in Montreal, Canada, and will conclude on August 4.
“Night Fishing” is a short film that explores a mysterious event and a twist story set against the backdrop of an electric vehicle charging station. The film received praise for its innovative directing technique, which utilizes the perspective of a car’s camera.
In South Korea, the film was exclusively screened at CGV theaters, introducing a new viewing format of 10 minutes for 1,000 won. By the end of its run on July 16, the film had attracted a total of 46,000 viewers.
Jee Sungwon, Executive Vice President of Hyundai’s Brand Marketing Division, commented, “It’s encouraging to see that our new approach in response to changing consumer trends has resonated not only with domestic audiences but also with global customers.”
Hyundai’s marketing efforts have also been well-received at major international advertising festivals. A campaign video showcasing the autonomous driving technology of the IONIQ 5 robotaxi won silver and bronze awards in the film technique and film categories, respectively, at the 2024 New York Festivals Advertising Awards held last month.
In May, Hyundai’s global brand campaign “The Last Safety Feature” received a Wood Pencil (bronze) in the Photography category at the D&AD Awards, a prestigious advertising and design competition. The campaign also garnered nine silver and bronze awards at the German ADC Awards.
Lina Jang (linajang@koreabizwire.com)
