LG Electronics recently opened its first subscription-only brand shop in Singapore and is accelerating the expansion of its global subscription business. LG Electronics officials are seen celebrating the opening of the subscription-exclusive brand shop in Singapore. (Photo courtesy of LG Electronics)
SEOUL, Aug. 12 (Korea Bizwire) — LG Electronics has officially launched its first subscription-exclusive brand store in Singapore, marking the company’s expanded efforts in the global subscription market, the company announced on Tuesday.
The move follows the success of similar services already operating in Malaysia, Thailand, and Taiwan, where LG has leveraged its local expertise to tailor strategies and achieve visible results.
In Malaysia, LG’s subscription service surpassed 10,000 monthly accounts in May 2025, a milestone achieved after initially offering water purifier subscriptions and later expanding to premium home appliances such as air conditioners, refrigerators, and washing machines in 2023.
This shift has influenced the broader market, with other companies now offering large appliances in their subscription services.
In Thailand, LG reached 10,000 cumulative accounts within just nine months of launching its subscription service. The company has also opened dedicated spaces in major cities like Chiang Mai, Nakhon Ratchasima, and Songkhla to promote its offerings and plans to continue expanding both online and offline customer touchpoints.
Meanwhile, in Taiwan, LG is capitalizing on its brand recognition to drive service awareness and expand its business in a market still in the early stages of developing a subscription-based ecosystem.
LG’s subscription service offers significant advantages, including regular replacement of consumables, maintenance checks, and free after-sales service, making premium products more accessible and reducing the initial purchase burden. This flexibility has made the service popular both domestically and internationally.
The company’s subscription business, which nearly reached 2 trillion won in revenue in 2024, has grown at an average annual rate of more than 30% over the past five years, becoming a key driver of LG’s qualitative growth.
LG plans to continue expanding its subscription offerings with differentiated care services and an expanded product portfolio, while also increasing the number of countries where it operates.
Im Jeong-su, Head of LG Electronics’ HS/ES Subscription Business Division, stated, “We will continue to lead the global subscription market by understanding local customer needs and preferences and developing tailored products and strategies.”
Kevin Lee (kevinlee@koreabizwire.com)
