Samsung Closes Gap With Apple as Low-Cost Galaxy Models Lift Global Share | Be Korea-savvy

Samsung Closes Gap With Apple as Low-Cost Galaxy Models Lift Global Share


This file photo, taken Feb. 28, 2025, shows Galaxy S25 smartphones on display at an electronics store in southern Seoul. (Yonhap)

This file photo, taken Feb. 28, 2025, shows Galaxy S25 smartphones on display at an electronics store in southern Seoul. (Yonhap)

SEOUL, Jan. 13 (Korea Bizwire) – Samsung Electronics Co. ranked second in the global smartphone market in 2025, industry data showed Tuesday, with its shipments rising 5 percent from a year earlier, driven by strong sales of its budget lineup.

The South Korean tech giant accounted for a 19 percent share of the global smartphone market in 2025, up 1 percentage point from a year earlier, according to the data compiled by industry tracker Counterpoint Research.

U.S.-based Apple Inc. took the top spot with a 20 percent share in 2025, up 2 percentage points from the previous year.

Counterpoint Research said Samsung’s global smartphone shipments rose 5 percent in 2025 from a year earlier, without providing detailed figures, citing strong sales of the budget Galaxy A models.

The researcher noted the premium Galaxy Fold 7 and the flagship Galaxy S25 also outperformed their predecessors.

China’s Xiaomi ranked third with an 18 percent share, while Vivo Mobile Communication Co. and OPPO Electronics Corp. each accounted for 8 percent, the researcher said.

In 2026, Counterpoint Research said Samsung Electronics and Apple are expected to maintain stable sales, as their robust supply chains can offset concerns over the global chip shortage and rising production costs.

(Yonhap)

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