Innisfree, the natural cosmetics brand from Amore Pacific, is opening its largest store in China. (Image : Yonhap)
SEOUL, Nov.25 (Korea Bizwire) – Innisfree, the natural cosmetics brand from Amore Pacific, is opening its largest store in China.
Amore Pacific announced that the brand will be opening an 8,900 square foot store in Shanghai.
This is the largest store among all of Innisfree’s retail locations, and also the largest among all the cosmetics stores in China.
Since the company launched an online store in April 2012, it has been operating 200 offline stores all over China, including Shanghai, Beijing and Shenyang. Innisfree’s ‘Green Tea Seed Serum’ and ‘Volcanic Ash Pore Mask’ are their most popular products.
Officials from Amore Pacific commented that Innisfree is popular among picky Chinese consumers in their 20s and 30s. “We think that the concept of our products made from natural ingredients found on Jeju Island, and the trust in Amore Pacific is an attraction to Chinese consumers.”
By Lina Jang (linajang@koreabizwire.com)
