The popularity of the affordable wine led to better credibility among consumers, and sales have continued to increase in line with consumer preferences. (image: GS Retail Co.)
SEOUL, Jan. 4 (Korea Bizwire) — It has been reported that convenience store wine is gaining popularity among men in their 30s.
The wine is cost effective, with bottles selling for as little as 10,000 won ($8.87).
Sales data from GS25, a convenience store operated by GS Retail Co., offers additional confirmation. Of all the wine sold, 10,000 won bottles accounted for 46.7 percent of sales.
Next in line was wine worth 20,000 won ($17.74), responsible for 28.4 percent of sales.
The main buyers of GS25 convenience store wine were men in their 30s, and the affordable wine was sold most on Saturdays. Following men in their 30s, men in their 20s were the second largest group of buyers.
The products purchased with wine were mostly beer, wine openers, and ice cups. The most popular snack with wine was cheese.
The managing director responsible for wine at GS Retail explained that the success came naturally after the company started to sell affordable wines at its convenience stores.
The popularity of the affordable wine led to better credibility among consumers, and sales have continued to increase in line with consumer preferences.
Lina Jang (linajang@koreabizwire.com)
