Auto Sales Fall 22 pct in H1 amid Pandemic

This photo taken on May 29, 2020, shows vehicles awaiting shipment at the port of Hyundai Motor’s main Ulsan plant, 414 kilometers southeast of Seoul. (Yonhap)

SEOUL, July 1 (Korea Bizwire) — South Korea’s vehicle sales fell 22 percent in the January-June period from a year earlier, as the new coronavirus outbreak continued to affect the automobile industry, industry data showed Wednesday.

The five carmakers in South Korea — Hyundai Motor Co., Kia Motors Corp., GM Korea Co., Renault Samsung Motors Corp. and SsangYong Motor Co. — sold a combined 3,033,798 vehicles in the first half, down from 3,866,229 units a year ago, according to data from the companies.

Hyundai Motor and Kia Motors, the country’s two biggest carmakers, suspended operations of their major overseas plants until late May, and parent firms of the three other carmakers reduced production to control inventories amid the COVID-19 pandemic.

Production at Hyundai and Kia’s overseas plants falls short of the levels before the coronavirus outbreak hit the industry early this year.

Hyundai has seven domestic and 10 overseas plants, whose combined annual capacity reaches 5.5 million vehicles. Kia has eight domestic and seven overseas plants whose capacity reaches 3.84 million units.

In the first six months, Hyundai’s overall sales declined 25 percent to 1,589,429 units from 2,126,307, while Kia’s dropped 14 percent to 1,161,246 from 1,352,629 during the same period.

The company said it will step up efforts to minimize the negative impact of the coronavirus on vehicle sales in global markets while focusing on securing stable sales networks despite the virus.

Hyundai and Kia are widely expected to miss their combined sales target of 7.54 million cars for this year. They sold a total of 7.2 million units in 2019.

The two carmakers had planned to focus on boosting sales in the U.S. market this year to offset sluggish demand in China, the world’s biggest automobile market.

They originally planned to launch Hyundai’s Tucson sport utility vehicle, Hyundai’s independent Genesis brand’s GV80 SUV and G80 sedan and Kia’s Sportage SUV in the U.S. later this year, but they are still awaiting shipment to the U.S. due to the COVID-19 pandemic.

The three others also performed poorly on weak exports.

This computer graphic image shows logos of the country’s five carmakers: (clockwise from top L) Hyundai Motor, Kia Motors, SsangYong Motor, GM Korea and Renault Samsung Motors. (Yonhap)

GM Korea’s sales plunged 28 percent on-year to 166,038 units in the six-month period from 231,172.

SsangYong’s sales also dropped 28 percent to 49,387 from 68,189, and Renault Samsung’s was down 21 percent to 67,666 from 85,844 during the cited period.

Their vehicle sales fell further in the first half due to a combination of lack of new models and the coronavirus impact.

On top of that, SsangYong’s Indian parent Mahindra & Mahindra Ltd.’s recent decision not to invest in the Korean unit dealt a bigger blow to the SUV-focused carmaker’s sales.

To revive sales, Renault Samsung has yet to secure export volume for the XM3 compact SUV from its French parent Renault S.A. to replace the now suspended output volume of Nissan Motor Co.’s Rogue SUV at its sole plant in Busan, 450 kilometers south of Seoul.

Renault Samsung used to produce about 100,000 Rogues a year for exports under a manufacturing contract with Nissan.

But the production stopped in March, as Nissan cut the output allocation to the plant, citing output losses caused by labor strikes.

In the second half, the carmakers are expected to focus on boosting sales in the domestic market to offset weak overseas demand amid virus fears.

(Yonhap)