SEOUL, Nov. 13 (Korea Bizwire) – During periods of inflated prices, a phenomenon known as “shrinkflation” emerges, wherein companies opt to decrease the quantity of their products instead of increasing the price. This term, a fusion of “shrink,” implying a reduction in quantity, and “inflation,” signifying a rise in prices, reflects this strategy. When confronted with [...]
SEOUL, Nov. 9 (Korea Bizwire) – The National Human Right Commission on Thursday recommended mega coffee chain Starbucks provide sign language services or install kiosks at its drive-through stores to ensure equal access for the hearing-impaired and customers with language challenges. The recommendation was in response to a petition filed by hearing-impaired customers and others [...]
SEOUL, Nov. 9 (Korea Bizwire) – On Thursday, Shinsegae Department Store illuminated Christmas decorations at its locations nationwide, including the dazzling media facade of its headquarters. This year, the decorations at the headquarters have been elevated to new heights, surpassing the magnificence of previous years. The exterior media facade of the main store now boasts [...]
SEOUL, Nov. 8 (Korea Bizwire) – E-Mart 24, well-known for its innovative offerings like imported cars, karaoke boxes, screen golf facilities, and electric vehicles, is now venturing into a new market by introducing prefabricated houses. Convenience store chain E-Mart 24 unveiled on Wednesday a groundbreaking partnership with YMK General Construction, a leading general contractor, to [...]
SEOUL, Nov. 6 (Korea Bizwire) – South Korea’s major department stores are turning their attention to the “vintage” trend to attract the MZ generation, those born between the early 1980s and early 2000s, who are emerging as their primary consumer base. Recognizing that the MZ generation is sensitive to value consumption and familiar with secondhand transactions, [...]
SEOUL, Nov. 1 (Korea Bizwire) — CJ Olive Young Corp., the distribution unit of South Korean food-to-cosmetics conglomerate CJ Group, on Wednesday opened a foreigner-focused outlet in Seoul as travelers return to the country after years of the COVID-19 pandemic. CJ Olive Young’s outlet in Myeongdong, central Seoul, underwent a large-scale renewal to serve as [...]
SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]
SEOUL, Oct. 20 (Korea Bizwire) – BGF Retail, the company that operates the CU convenience store chain, announced on Thursday that its employees and CU store owners went on a trip to Dokdo as part of the “2023 Dokdo Love Support Event.” This event is part of the Dokdo Love Campaign, which BGF Retail has been running [...]
SEOUL, Oct. 18 (Korea Bizwire) – Chanel was the most popular luxury brand for resale this year, according to a recent report, with younger South Koreans actively trading in second-hand “luxury” items. Gugus, a platform that specializes in selling pre-owned luxury goods, released its ’2023 Pre-Owned Luxury Trends’ data on Tuesday. This report was based on data [...]
SEOUL, Oct. 18 (Korea Bizwire) – Kiturami, a renowned water heater brand, is ramping up its marketing efforts with a focus on two keywords: ‘character’ and ‘keyring,’ both of which have gained immense popularity among members of the MZ generation, which is commonly used in South Korea to refer to Millennials and Generation Z. On Monday, Kiturami [...]