SEOUL, Nov. 6 (Korea Bizwire) – South Korea’s major department stores are turning their attention to the “vintage” trend to attract the MZ generation, those born between the early 1980s and early 2000s, who are emerging as their primary consumer base. Recognizing that the MZ generation is sensitive to value consumption and familiar with secondhand transactions, [...]
SEOUL, Nov. 1 (Korea Bizwire) — CJ Olive Young Corp., the distribution unit of South Korean food-to-cosmetics conglomerate CJ Group, on Wednesday opened a foreigner-focused outlet in Seoul as travelers return to the country after years of the COVID-19 pandemic. CJ Olive Young’s outlet in Myeongdong, central Seoul, underwent a large-scale renewal to serve as [...]
SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]
SEOUL, Oct. 20 (Korea Bizwire) – BGF Retail, the company that operates the CU convenience store chain, announced on Thursday that its employees and CU store owners went on a trip to Dokdo as part of the “2023 Dokdo Love Support Event.” This event is part of the Dokdo Love Campaign, which BGF Retail has been running [...]
SEOUL, Oct. 18 (Korea Bizwire) – Chanel was the most popular luxury brand for resale this year, according to a recent report, with younger South Koreans actively trading in second-hand “luxury” items. Gugus, a platform that specializes in selling pre-owned luxury goods, released its ’2023 Pre-Owned Luxury Trends’ data on Tuesday. This report was based on data [...]
SEOUL, Oct. 18 (Korea Bizwire) – Kiturami, a renowned water heater brand, is ramping up its marketing efforts with a focus on two keywords: ‘character’ and ‘keyring,’ both of which have gained immense popularity among members of the MZ generation, which is commonly used in South Korea to refer to Millennials and Generation Z. On Monday, Kiturami [...]
SEOUL, Oct. 17 (Korea Bizwire) – Amidst prolonged high inflation, large discount stores are fiercely competing to attract price-sensitive consumers who are eager to save even a penny. According to the retail industry, E-Mart has been organizing a group purchasing event called ‘Order Pick’ through the E-Mart app since April. ‘Order Pick,’ a term formed by combining [...]
SEOUL, Oct. 17 (Korea Bizwire) – A warning has been issued regarding counterfeit products being sold on Naver’s Smart Store portal. It has been revealed that up to 300,000 counterfeit products, including fake Chanel perfume containing urine, are being sold on Naver’s portal. According to the ‘Status of Counterfeit Product Detection by Online Platforms’ issued by the [...]
SEOUL, Oct. 4 (Korea Bizwire) – South Korea’s major department stores are showcasing a variety of ‘post-Chuseok’ marketing strategies, targeting shopping demand after the Chuseok holiday. Lotte Department Store announced on Tuesday that it will host the ‘Family Bookcance Event’ at the rooftop park of the culture center at its Cheongnyangni outlet on October 7. Hammocks, [...]
SEOUL, Oct. 2 (Korea Bizwire) –South Korea’s appetite for Japanese beer has seen a remarkable resurgence this year, catapulting Japan back to the summit of beer-importing nations. This marks a significant turnaround since July 2019 when Japan imposed export restrictions on South Korea, causing Japanese beer to lose its top position in the South Korean [...]