CU employees and store owners went on a trip to Dokdo as part of the “2023 Dokdo Love Support Event.” (Image courtesy of CU)
SEOUL, Oct. 20 (Korea Bizwire) – BGF Retail, the company that operates the CU convenience store chain, announced on Thursday that its employees and CU store owners went on a trip to Dokdo as part of the “2023 Dokdo Love Support Event.”
This event is part of the Dokdo Love Campaign, which BGF Retail has been running for the past 10 years to show love for the country and raise public interest in defending Dokdo.
Every year, except for a break due to COVID-19, the CU Dokdo Love Expedition visits Dokdo. This year, members of the expedition and over 20 CU store owners from across the country participated, delivering donations to the Dokdo Love Campaign Headquarters and showing appreciation for the Dokdo guards’ efforts.
On October 25, known as Dokdo Day, CU will release a special soju called Donghae 22 named after the East Sea that surrounds Dokdo.
Donghae 22 is a high-quality soju made from deep ocean water found 1500 meters below the seabed of Ulleungdo Island. It’s produced by fermenting freshly milled rice and distilling it under reduced pressure, giving it a rich rice flavor and a clean, sweet taste.
The packaging has a design that represents waves and wind, with “East Sea” written in both Korean and English. This initiative is part of CU’s ongoing efforts to support Dokdo and the East Sea.
In addition to the Dokdo Love Expedition, CU has also launched the Dokdo Love Movement Headquarters and introduced Dokdo products like snacks. The company has also published a book about Dokdo’s fauna and flora, run a Dokdo photography campaign, and created a Dokdo timeline, making it easy for customers to get involved in these activities in their daily lives.
J. S. Shin (js_shin@koreabizwire.com)
