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Cadillac Announces Launch of LYRIQ, the Brand’s First All-Electric Vehicle

Cadillac Announces Launch of LYRIQ, the Brand’s First All-Electric Vehicle

SEOUL, May 7 (Korea Bizwire) — Cadillac Korea announced on Sunday that it will launch LYRIQ, the brand’s inaugural all-electric vehicle, in the second half of this year. The LYRIQ is a pioneering model in General Motors’ (GM) electrification strategy, serving as the first vehicle built on GM’s cutting-edge ULTIUM electric vehicle platform. Featuring a [...]

Hyundai Motor Group Unveils Software Defined Vehicle Technology on EV9 SUV

Hyundai Motor Group Unveils Software Defined Vehicle Technology on EV9 SUV

SEOUL, May 5 (Korea Bizwire) — Hyundai Motor Group on Thursday unveiled the software-defined vehicle (SDV) technology featured in Kia Corp.’s all-electric EV9 flagship SUV. The automotive group posted a new YouTube video which showed that the EV9′s over-the-air (OTA) software update system will now cover not only core parts of the vehicle but also [...]

Hyundai Unveils XCIENT Fuel Cell Tractor in the U.S.

Hyundai Unveils XCIENT Fuel Cell Tractor in the U.S.

SEOUL, May 4 (Korea Bizwire) — Hyundai Motor Co. on Wednesday unveiled a large hydrogen fuel cell truck model at the Advanced Clean Transportation (ACT) Expo 2023 being held in Anaheim, California. The newly-unveiled XCIENT Fuel Cell tractor weighs 37.2 tons and was developed to target the North American market, where long-distance truck transportation is [...]

Renault Korea Launches AI-Powered ‘Create Your SM6′ Campaign and NFT Contest

Renault Korea Launches AI-Powered ‘Create Your SM6′ Campaign and NFT Contest

SEOUL, May 2 (Korea Bizwire) — Renault Korea Motors is running a ‘Create Your SM6′ campaign until May 26, using AI technology to create personalized SM6 images and turning them into NFTs. The campaign is centered on the INSPIRE trim of the all-new SM6 TCe 300, which elevates the design and performance of the SM6 [...]

Automotive Electrification Emerges as New Cash Cow for S. Korea’s Tech Firms

Automotive Electrification Emerges as New Cash Cow for S. Korea’s Tech Firms

SEOUL, May 2 (Korea Bizwire) — Instead of sluggish demand for products like TVs and semiconductors, South Korea’s major tech companies are finding a new cash cow in the automotive business. Harman International, an automotive electronics subsidiary of Samsung Electronics Co., recorded sales of 3.17 trillion won ($2.36 billion) and an operating profit of 130 [...]

Automakers Racing to Develop Software-driven Vehicles as the Future of Mobility Takes Shape

Automakers Racing to Develop Software-driven Vehicles as the Future of Mobility Takes Shape

SEOUL, May 1 (Korea Bizwire) — As software-driven vehicles (SDVs) begin to shape the mainstream automobile landscape, more and more vehicles will be personalized to buyers’ preferences without the hassle of visiting an auto repair shop. Take the EV9, for example. Kia Corp. is set to launch its second dedicated electric vehicle, the EV9, in [...]