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Hyundai’s Sonata Makes Dramatic Comeback in South Korean Market

Hyundai’s Sonata Makes Dramatic Comeback in South Korean Market

SEOUL, Nov. 1 (Korea Bizwire) – The Hyundai Sonata, a midsize sedan that once dominated South Korea’s automotive landscape, is showing strong signs of revival with a significant surge in sales this year, potentially reclaiming its status as the nation’s signature car. According to data released by the Korea Automobile Mobility Industry Association (KAMA) and Hyundai [...]

South Korea’s New Car Registrations Plunge to 11-Year Low Amid High Interest Rates, EV Slowdown

South Korea’s New Car Registrations Plunge to 11-Year Low Amid High Interest Rates, EV Slowdown

SEOUL, Oct. 31 (Korea Bizwire) – New car registrations in South Korea have fallen to their lowest level in 11 years during the first three quarters of 2024, according to data released by the Korea Automobile Mobility & Industry Association (KAMA) on October 30. Total new vehicle registrations for January through September reached 1,209,154 units, marking [...]

Hyundai Motor Unveils New Hydrogen-based EV Concept

Hyundai Motor Unveils New Hydrogen-based EV Concept

SEOUL, Oct. 31 (Korea Bizwire) — Hyundai Motor Co. on Thursday unveiled the concept of its upcoming passenger hydrogen fuel cell electric vehicle (FCEV) named Initium that comes with an extended driving range and ample hydrogen fuel storage capacity. Initium is a concept by Hyundai that reflects the product and design direction of a passenger [...]

Kia Unveils Its First Traditional Pickup Truck, the Tasman

Kia Unveils Its First Traditional Pickup Truck, the Tasman

SEOUL, Oct. 30 (Korea Bizwire) – Kia Motors made its first foray into the pickup truck market on October 29, unveiling the Tasman at the 2024 Jeddah International Motor Show, marking a significant expansion of the South Korean automaker’s vehicle lineup. The mid-size pickup truck, developed under the theme “Dive into a New Dimension,” represents more [...]

Kia Teases Redesigned Sportage SUV, Plans Netflix Collaboration

Kia Teases Redesigned Sportage SUV, Plans Netflix Collaboration

SEOUL, Oct. 24 (Korea Bizwire) – Kia Motors unveiled teaser images and video on October 24 of its refreshed Sportage SUV, marking the first major update to the popular compact SUV in three years. The Sportage, Kia’s flagship compact SUV now in its 31st year of production, has sold more than 7.6 million units globally, cementing [...]

Hyundai Motor’s Indian Unit to Make Stock Market Debut This Week after Record IPO

Hyundai Motor’s Indian Unit to Make Stock Market Debut This Week after Record IPO

SEOUL, Oct. 21 (Korea Bizwire) — The Indian subsidiary of South Korean automotive giant Hyundai Motor Co. is set to make its stock market debut this week following a record initial public offering (IPO) in the South Asian nation, according to industry officials Monday. Shares of Hyundai Motor India Ltd. are set to start trading [...]

Hyundai’s N Brand Launches Global E-Sports Tournament, Expanding into Virtual Racing

Hyundai’s N Brand Launches Global E-Sports Tournament, Expanding into Virtual Racing

SEOUL, Oct. 21 (Korea Bizwire) – Hyundai Motor Company’s high-performance division, Hyundai N, is making a bold move into the world of e-sports with the announcement of its global virtual racing competition, the Hyundai N Virtual Cup. The announcement came on October 20 at the ADAC Sim Racing Expo in Dortmund, Germany, marking a significant step [...]

Ferrari Unveils New Supercar, Its First in a Decade

Ferrari Unveils New Supercar, Its First in a Decade

SEOUL, Oct. 18 (Korea Bizwire) –Ferrari, the Italian luxury sports car manufacturer, has unveiled its first new supercar in 11 years, marking a significant moment in the company’s illustrious history. On October 17, at its headquarters in Maranello, Ferrari presented the F80, a limited-edition supercar that the company says will set new standards in its [...]

Hyundai Launches Upgraded Casper SUV with New Electric Variant

Hyundai Launches Upgraded Casper SUV with New Electric Variant

SEOUL, Oct. 18 (Korea Bizwire) – Hyundai Motor Company announced on October 17 the launch of The New Casper, an improved version of its compact SUV, three years after the model’s debut in 2021. The New Casper represents Hyundai’s effort to refine its entry in the increasingly competitive mini-SUV market. The updated model features design enhancements [...]

Rolls-Royce Unveils Updated Cullinan SUV in South Korea

Rolls-Royce Unveils Updated Cullinan SUV in South Korea

SEOUL, Oct. 18 (Korea Bizwire) – Rolls-Royce Motor Cars introduced the latest iteration of its luxury sport utility vehicle, the Cullinan Series II, to the South Korean market on October 17. The British automaker showcased two bespoke models of the Cullinan at a launch event held at a resort in Incheon. This marks a significant update [...]