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Whiskey Companies Break Agreement, Launch Promotions

Whiskey Companies Break Agreement, Launch Promotions

SEOUL, June 23 (Korea Bizwire) – A prolonged economic slump and changes in drinking culture have cornered the whiskey market to the point where the industry has fallen into cutthroat competition, with companies breaking a voluntary agreement signed under the direction of a supervisory agency, the National Tax Service. Diageo Korea and Pernod Ricard Korea, the [...]

Nearly-Doomed Pantech Bets on IM-100, Targeting 5 Million Single-Person Households

Nearly-Doomed Pantech Bets on IM-100, Targeting 5 Million Single-Person Households

SEOUL, June 23 (Korea Bizwire) – “Life in the 21st century is becoming more and more enervating, especially with endless competition and pressure,” said Moon Ji-wook, president of Pantech, during a very modest press conference for its latest smartphone, the IM-100.  Pantech may be an unfamiliar smartphone brand to overseas consumers, especially compared to Korea’s [...]

Koreans Consuming More Meat and Less Grain

Koreans Consuming More Meat and Less Grain

SEOUL, June 22 (Korea Bizwire) – For the past ten years, westernized dietary patterns of Koreans have led to increased consumption of meat, while consumption of grain has decreased. The average Korean consumes more meat than individuals in neighboring countries including China and Japan, according to the Korea Times. Based on the ‘Report on a Change [...]

Latest Marketing Trends Focus on Experience, Culture

Latest Marketing Trends Focus on Experience, Culture

SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]

S. Korea to Launch Nationwide Shopping Festival in Fall

S. Korea to Launch Nationwide Shopping Festival in Fall

SEOUL, June 21 (Korea Bizwire) – South Korea will hold a nationwide shopping festival involving major retailers, manufacturers and traditional markets in the fall to draw foreign travelers and jack up lackluster domestic consumption, the government said Tuesday.  The Ministry of Trade, Industry and Energy and the Ministry of Culture, Sports and Tourism jointly formed [...]

LG Electronics Introduces ‘Smart Sensor’ for Home Appliances

LG Electronics Introduces ‘Smart Sensor’ for Home Appliances

SEOUL, June 21 (Korea Bizwire) – South Korean home appliance maker LG Electronics Co. introduced a set of brand new devices Monday that are able to transform conventional household appliances into smart and connected devices which can interact with the latest mobile communication devices.  They are SmartThinQ sensors and SmartThinQ Hub.  The smart sensor is [...]

Apple Faces FTC Investigation over Advertising Practices

Apple Faces FTC Investigation over Advertising Practices

SEOUL, June 20 (Korea Bizwire) – The Korean Fair Trade Commission (FTC) has launched an investigation into Apple’s marketing operations in Korea, with the company suspected of imposing some of its advertising costs on local telecom companies. According to an industry expert, Apple has been accused of forcing local carriers to cover part of the advertising [...]

Chinese Drone Maker DJI Quick to Carve Niche in Korean Market

Chinese Drone Maker DJI Quick to Carve Niche in Korean Market

SEOUL, June 20 (Korea Bizwire) – June 19 marks the 100th day since DJI, the world’s biggest manufacturer of consumer drones, launched its flagship store in the Hongdae area of Seoul, in its first push into the Korean market. Hongdae is DJI’s first store outside of China, and drone fans waited in tents the night before opening [...]