K Wave Archives | Page 198 of 228 | Be Korea-savvy

Archive by category K Wave

K-food Boom Catches on Outside of Usual Customer Groups

K-food Boom Catches on Outside of Usual Customer Groups

SEOUL, Jul. 18 (Korea Bizwire) — From instant noodles to bread and beef broth soup, Korean food is gaining interest overseas from consumers outside of the usual group of Korean residents and a handful of Korea followers, a leading trade body said Monday. South Korea’s instant noodles, ramyeon, ranks second after Taiwan in the Chinese [...]

S. Korean Film ‘The Tunnel’ Invited to Locarno Film Festival

S. Korean Film ‘The Tunnel’ Invited to Locarno Film Festival

SEOUL, July 14 (Korea Bizwire) – The South Korean film “The Tunnel” will get a screening at a non-competition section of this year’s Locarno International Film Festival, according to the festival’s official website on Thursday.  The survival-drama movie, starring actors Ha Jung-woo and Oh Dal-su and actress Bae Doona, will be screened outdoors in the [...]

Liquor Brands Rely on Top Celebrities for Marketing

Liquor Brands Rely on Top Celebrities for Marketing

SEOUL, July 5 (Korea Bizwire) – Liquor companies, barred from public spaces and airtime, are resorting to top celebrities for maximized advertisement effect, according to industry officials Tuesday.  The government has been tightening regulations on liquor ads, revising the law on national health improvement. Recent changes include barring liquor ads on TV from 7 a.m. [...]