SEOUL, Jan. 25 (Korea Bizwire) — Brandy Melville, a fashion brand known for its “one-size” policy, has ignited intense debate in South Korea following the opening of its first store in Seoul’s Seongdong District. The brand’s exclusive sizing, which caters primarily to petite frames (XS-S), has drawn both fascination and backlash as consumers grapple with its [...]
SEOUL, Jan. 14 (Korea Bizwire) — In response to the growing trend of direct overseas purchases of cosmetics through international online platforms, South Korea’s Ministry of Food and Drug Safety (MFDS) announced on Monday, that it will strengthen safety regulations to prevent consumer harm. This initiative will be carried out in collaboration with the Korea [...]
LAS VEGAS, Jan. 13 (Korea Bizwire) — South Korea’s K-beauty industry showcased cutting-edge innovations at CES 2025, held January 7-10, reinforcing its commitment to integrating advanced technologies like artificial intelligence (AI) into the beauty sector. Industry experts predict that this trend will drive even greater participation from beauty companies at future tech exhibitions. Amorepacific Group [...]
SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion companies are pursuing international expansion with an emphasis on premium positioning and distinctive design, industry sources reported on January 12. Major Korean fashion houses are increasingly looking overseas amid domestic market challenges, including economic slowdown and unusual weather patterns [...]
SEOUL, Jan. 9 (Korea Bizwire) — In response to recent revelations that several clothing brands misrepresented the down filling ratios in their winter jackets, fashion platforms and apparel companies in Korea are strengthening their quality control measures. Industry experts are calling for stricter policies, including a “one-strike-out” system that would immediately suspend or remove vendors caught [...]
SEOUL, Jan. 6 (Korea Bizwire) — South Korea’s K-Beauty industry has outpaced French luxury giants like Chanel and Lancôme to become the top imported cosmetics category in the United States and Japan, solidifying its position as a global cosmetics powerhouse. According to South Korea’s Ministry of Trade, Industry, and Energy, the country’s cosmetics exports exceeded [...]
SEOUL, Dec. 5 (Korea Bizwire) – CJ OnStyle, a major South Korean online retailer, has identified “newmiliar” as the defining consumer trend of 2024, describing a preference for products that combine familiarity with innovative twists. The term “newmiliar,” a portmanteau of “new” and “familiar,” emerged from the company’s analysis of sales data across its most popular [...]
SEOUL, Dec. 3 (Korea Bizwire) – In a shift away from luxury brand obsession, South Korea’s younger generation is increasingly adopting a “YONO” (You Only Need One) approach to fashion consumption, prioritizing practicality and versatility over conspicuous consumption. The trend, particularly popular among millennials and Gen Z consumers born between the early 1980s and early 2000s, [...]
SEOUL, Dec. 3 (Korea Bizwire) – South Korea’s duty-free sector is grappling with declining performance as foreign tourists increasingly favor road shops and specialty stores, such as health and beauty retailer Olive Young, over traditional duty-free outlets. This trend was highlighted at the “2025 Retail Industry Outlook Seminar” held by the Korea Chamber of Commerce [...]
SEOUL, Dec. 2 (Korea Bizwire) — South Korea’s exports of cosmetic products reached an all-time high of US$9.3 billion through November this year in an estimate, the country’s drug safety agency said Monday. The combined exports of cosmetic products for the January-November period exceeded the previous yearly high of $9.2 billion recorded in 2021, according [...]