Consumer Insights & Behavior Archives | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Foreign Tourists Shift Toward Practical, Taste-Driven Spending

Foreign Tourists Shift Toward Practical, Taste-Driven Spending

SEOUL, Dec. 17 (Korea Bizwire) — Foreign visitors to South Korea are increasingly favoring “value-for-money” shopping aligned with personal tastes, signaling a shift away from the high-end, big-ticket purchases that once dominated tourist consumption, according to new data released by the Korea Tourism Organization (KTO). An analysis of foreign credit card transactions from 2018 through September [...]

Home-Based Care in High Demand, but Local Governments Seen as Unprepared

Home-Based Care in High Demand, but Local Governments Seen as Unprepared

SEOUL, Dec. 17 (Korea Bizwire) — Most South Koreans want to remain in their homes or local communities as they age or face illness, but many say the country’s local care systems are not prepared to support that preference, according to a new nationwide survey released Tuesday. The survey of 1,500 adults, conducted earlier this month [...]

For South Korea’s Gen Alpha, the Makeover Begins in Elementary School

For South Korea’s Gen Alpha, the Makeover Begins in Elementary School

SEOUL, Dec. 17 (Korea Bizwire) —  A growing number of South Korean children and teenagers are embracing makeup as part of their everyday culture, driven by social media trends, easy access to inexpensive cosmetics and a loosening of school restrictions. The shift has sparked concern among parents and educators who worry about the deepening pressures [...]

Amazon Sellers Accused of Mislabeling Chinese Hanfu as Korean Hanbok, Reviving Cultural Disputes

Amazon Sellers Accused of Mislabeling Chinese Hanfu as Korean Hanbok, Reviving Cultural Disputes

SEOUL, Dec. 16 (Korea Bizwire) — A dispute over cultural appropriation flared again this week after online sellers on Amazon—believed to be based in China—were found marketing traditional Chinese garments, or hanfu, as hanbok, Korea’s traditional dress. Seo Kyoung-duk, a professor at Sungshin Women’s University known for his advocacy on Korean cultural issues, said on Tuesday [...]

Economic Stability Emerges as Key Predictor of Marriage and Childbirth, Government Report Finds

Economic Stability Emerges as Key Predictor of Marriage and Childbirth, Government Report Finds

SEOUL, Dec. 16 (Korea Bizwire) — Job stability, higher incomes and access to home ownership are strongly correlated with higher marriage and birth rates among younger South Koreans, according to a government study released on Tuesday. The findings add new statistical weight to concerns that worsening economic insecurity is feeding the country’s demographic decline. The [...]

Public Anxiety Over New Outbreaks Rises as Vaccine Intent Weakens in Korea

Public Anxiety Over New Outbreaks Rises as Vaccine Intent Weakens in Korea

SEOUL, Dec. 16 (Korea Bizwire) — A majority of South Korean adults believe a new infectious disease outbreak is likely in the near future and would persist for an extended period, even as willingness to be vaccinated continues to decline, according to a government-commissioned survey released Monday. The Korea Disease Control and Prevention Agency (KDCA) asked [...]

Immersive Screens Double Their Box Office Share as Viewers Seek Premium Experiences

Immersive Screens Double Their Box Office Share as Viewers Seek Premium Experiences

SEOUL, Dec. 12 (Korea Bizwire) — With nationwide theater attendance still sluggish, South Korean cinema operators are increasingly turning to high-tech “special formats” — such as 3D, 4D, and premium immersive auditoriums — to give moviegoers a reason to return. Megabox, one of the country’s major multiplex chains, said Wednesday that revenue from its premium technology [...]

Running Culture Gains Momentum Among Travelers in Jeju

Running Culture Gains Momentum Among Travelers in Jeju

JEJU, Dec. 11 (Korea Bizwire) — A growing number of visitors to Jeju Island are incorporating running into their travel itineraries, turning outdoor exercise into a popular part of the island’s tourism culture, according to new data released Wednesday. The Korea Tourism Organization’s Jeju office said its latest report, “Jeju Travel Through Data – Running Edition,” [...]

KakaoPay Reports Surge in Digital Settlement and Wedding Gift Transfers

KakaoPay Reports Surge in Digital Settlement and Wedding Gift Transfers

SEOUL, Dec. 11 (Korea Bizwire) — The average amount South Koreans send as mobile wedding gifts has surpassed 100,000 won (US$68) for the first time this year, reflecting changing social norms and rising costs, according to new data from KakaoPay. In its annual “2025 Money Report” released Wednesday, KakaoPay said the average transfer made through its [...]

CJ Olive Young to Launch Omnichannel Wellness Platform as Koreans Shift Toward Holistic Health

CJ Olive Young to Launch Omnichannel Wellness Platform as Koreans Shift Toward Holistic Health

SEOUL, Dec. 10 (Korea Bizwire) — CJ Olive Young, South Korea’s leading health and beauty retailer, plans to expand aggressively into wellness as consumer behavior shifts from traditional K-beauty purchases toward holistic health products, the company said Wednesday. In the first quarter of 2025, Olive Young will introduce “Olive Better,” billed as the country’s first omnichannel [...]