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[Kobiz Feature] Companies Getting Serious about Book Reading among Their Employees

[Kobiz Feature] Companies Getting Serious about Book Reading among Their Employees

SEOUL, Korea, Nov 14 (Korea Bizwire) – Books allow readers to live someone else’s life and thereby broaden their minds. Even Socrates said 25 centuries ago, “Employ your time in improving yourself by other men’s writings, so that you shall gain easily what others have labored hard for.” But today the number of people who read regularly [...]

How to Encourage Consumers to Open Their Wallets…Lectures on Emotional Marketing

How to Encourage Consumers to Open Their Wallets…Lectures on Emotional Marketing

SEOUL, Korea, Oct 21 (Korea Bizwire) – Late last year LG Electronics Netherlands released a YouTube commercial “So Real It’s Scary” about its IPS monitor and succeeded in logging in 16 million clicks. The video showed scenes in which LG technicians installed displays on the bottom of an elevator and passengers afterward were panicked to [...]

Spread a Little Sunshine: Ocean Spray Asks Fans to Vote On the Sunniest Person in America

Spread a Little Sunshine: Ocean Spray Asks Fans to Vote On the Sunniest Person in America

LAKEVILLE-MIDDLEBORO, Mass., July 12 (Press Release) – Dee Lopez, 78, of Lomita, CA; Lara Stanze, 46, of Smithville, MO; and       Joe Coyle, 47, of Christiansburg, VA have never met, but they have one thing in common: all three have been selected as finalists to receive  Ocean Spray’s Sun-sational Award, an all-expense-paid trip anywhere in the U.S., compliments of Ocean Spray® [...]

DK’s Official World of Warcraft®: Ultimate Visual Guide Revealed

DK’s Official World of Warcraft®: Ultimate Visual Guide Revealed

NEW YORK, July 12, 2013 (Press Release) – DK Publishing announced today the upcoming release of the World of Warcraft®: Ultimate Visual Guide, an in-depth companion to Blizzard Entertainment’s acclaimed massively multiplayer online role-playing game (MMORPG), World of Warcraft. Arriving in stores in October 2013, this book serves as a definitive guide to the enthralling [...]