SEOUL, Korea, July 23 (Korea Bizwire) – Tous les Jours, a brand of CJ Foodville is expanding its market base in Southeast Asia. The bakery brand, known for its fresh baked goods, announced on July 23 the opening of its first shop in the Bangsar area, famous for its many restaurants and cafés, in Malaysia’s capital city of Kualar Lumpur.
The store is run as a master franchise in collaboration with local companies in Malaysia, and is located in the heart of the Bangsar area as a café-type bakery among the many international restaurants and cafés. Bangsar is frequently visited by foreigners and the wealthy population, and is increasingly growing as an important business area with large foot traffic.
A Tous les Jour official noted that local response to the opening of the store was so great that the store ran out of baked goods by noon even though there weren’t any promotions to celebrate the event. The same official added, “The store exceeded expectations by more than 2.5 times and recoded the highest sales for opening day among all Southeast Asia stores, which has made us very hopeful of the business outlook in Malaysia.” CJ Foodville hopes to open more stores in Malaysia based on the success of its first store.
Tous les Jour currently has stores in Southeast Asia in Vietnam, Indonesia, the Philippines, Cambodia, as well as stores in the US and China. In particular, Tous les Jour has grown to become the most popular bakery brand in Vietnam with the largest number of stores and most sales.