SEOUL, Dec. 23 (Korea Bizwire) — Since the explosive popularity of the “Honey Butter Chip,” potato chip snack makers have come up with new varieties with diverse flavors such as chili, lobster, cheese & onion, and black pepper. E-Mart, Korea’s largest discount outlet operator, said on December 22 that it would launch four private label potato chip varieties under the brand name “Peacock Premium Potato Chip.”
The lobster-flavored Peacock Premium Potato Chip is based on real lobster meat imported from America. The cheddar & onion flavor offers a unique taste mixed with cheddar cheese from the Netherlands and the United States and Korean-grown onions. In order to develop the new product, E-Mart has worked with Haitai Confectionery to investigate the world’s potato chip markets and benchmarked the flavors of a British premium potato chip.
Recently the 190-billion-won potato chip market has seen a sea change in consumer taste away from the conventional salty flavor to unusual flavors like soy sauce, butter, and beef ribs. E-Mart reported that its sales of conventional potato chips this year has declined 10 percent while those of unique-flavored ones increasing about 35 percent.
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