E-Mart Introduces Unique-flavored Potato Chips Including Lobster | Be Korea-savvy

E-Mart Introduces Unique-flavored Potato Chips Including Lobster


SEOUL, Dec. 23 (Korea Bizwire)Since the explosive popularity of the “Honey Butter Chip,” potato chip snack makers have come up with new varieties with diverse flavors such as chili, lobster, cheese & onion, and black pepper. E-Mart, Korea’s largest discount outlet operator, said on December 22 that it would launch four private label potato chip varieties under the brand name “Peacock Premium Potato Chip.”

The lobster-flavored Peacock Premium Potato Chip is based on real lobster meat imported from America. The cheddar & onion flavor offers a unique taste mixed with cheddar cheese from the Netherlands and the United States and Korean-grown onions. In order to develop the new product, E-Mart has worked with Haitai Confectionery to investigate the world’s potato chip markets and benchmarked the flavors of a British premium potato chip.

Recently the 190-billion-won potato chip market has seen a sea change in consumer taste away from the conventional salty flavor to unusual flavors like soy sauce, butter, and beef ribs. E-Mart reported that its sales of conventional potato chips this year has declined 10 percent while those of unique-flavored ones increasing about 35 percent.



Image Credit: E-Mart / photonews@koreabizwire.com

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