SEOUL, April 8 (Korea Bizwire) – After the big hit of Honey Butter Chips in Korea later last year, Korean retailers and manufacturers are expanding “honey marketing” by adding honey to existing products from food and drinks such as snacks, milk, coffee, ice cream, bread, fried chicken and noodles to cosmetics products.
Market observers see the honey marketing as a strategic effort to maximize the effects of the popularity of Honey Butter Chips. In addition, they are making use of the “well-being” image of honey, which is regarded as a healthy food, and are increasingly using honey as a sweetener instead of sugar.
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