This photo, provided by Hyundai Mobis Co. on April 16, 2025, shows a rendered image of the company’s booth at the upcoming Auto Shanghai 2025 automotive trade show. (Yonhap)
SEOUL, April 16 (Korea Bizwire) — Hyundai Mobis Co. said Wednesday it plans to showcase a slate of new automotive technologies geared for the Chinese market at the upcoming Auto Shanghai 2025.
The auto parts unit of South Korea’s Hyundai Motor Group will operate a 300-square-meter booth at the biennial Chinese auto trade show at the National Exhibition and Convention Center in Shanghai starting next Wednesday.
Hyundai Mobis plans to exhibit eight advanced equipment prototypes, alongside newly developed technologies from its China-based research centers. The company operates two research and development hubs in the country.
The two China-specialized technologies that will be showcased are the company’s augmented-reality heads-up display, which projects a 70-inch virtual image on the car’s windshield, and a new sound system that delivers theater-like audio immersion.
Hyundai Mobis said it has recently ramped up promotional efforts in the Chinese market, targeting both local automakers and global clients operating in the country. The company aims to secure US$200 million in orders from China this year.
(Yonhap)
