This captured image provided by Hyundai Motor shows the company’s campaign video.
SEOUL, May 17 (Korea Bizwire) — On a quest to accelerate hydrogen mobility-related business, Hyundai Motor Co. is taking one more step towards improving public awareness of the transition towards a hydrogen society.
In collaboration with the U.S. media company Bloomberg L.P., Hyundai Motor Group has operated the H2 Economy Campaign since 2019.
The campaign is aimed at providing the public with accurate information about hydrogen energy and the need to transit towards a hydrogen society.
As part of this campaign, the two parties plan to publish an H2 ranking index annually on Earth Day, April 22, from next year.
They will strive to promote the index to be used as an objective indicator representing the degree of transition towards a hydrogen society.
During the period from December 2019 to the end of last year, the two parties unveiled a total of six campaign videos. On May 6, the H2 Economy Campaign won a Digiday Award in the content marketing category.
According to a survey conducted by Bloomberg of 200 American viewers, about 80 percent said that they intended to buy a hydrogen fuel-cell vehicle at some point in the future, while positively assessing Hyundai’s hydrogen technology and the strength of hydrogen energy.
J. S. Shin (js_shin@koreabizwire.com)
