SEOUL, Aug. 27 (Korea Bizwire) — LG Electronics announced on Sunday regarding the launch of the “LG Electronics X Playmobil” pop-up store, now operational at the LG Best Shop located within The Hyundai Seoul department store in Yeouido, Seoul.
Within this captivating exhibition space, LG Electronics has tastefully adorned the area with an array of premium home appliances, including mood-enhancing refrigerators, innovative wash towers, and sleek stylers. Complementing these cutting-edge appliances are distinctive figurines crafted in collaboration with Playmobil.
Of particular interest are three towering 150-centimeter human figures that portray an LG Electronics product installer, a culinary influencer, and an interior designer, all of which captivate the attention of visitors.
The partnership between LG Electronics and Playmobil was strategically devised to provide a delightful and engaging experience for the brand’s forthcoming customers, namely the Generation Alpha cohort (born after 2010). These interactive LG home appliance figurines offer a novel way for this young audience to connect with the brand.
Additionally, the collaboration aims to resonate with Generation Z (those born between the mid-1990s and 2000s) by igniting their enthusiasm for collecting while fostering a curiosity to ‘explore new appliances’. This immersive pop-up store is set to continue its operations until September 27th.
Image credit: LG Elecs / photonews@koreabizwire.com
