In a photo-op, a certificate issued by Guinness World Records was handed over to LG India’s managing director Kim Ki-wan. (Image: Yonhap)
SEOUL, March 14 (Korea Bizwire) – LG Electronics has set a new Guinness World Record for the longest line of sticky notes, showing its support for India’s armed forces.
An astounding 114,741 handwritten messages from customers in support of Indian Armed Forces snaked across the floor of a gymnasium located in Greater Noida, just outside New Delhi last Friday.
When arranged in a straight line, an LG Electronics official said, the trail of sticky notes would measure 8,333 meters in length.
The record-breaking event was held as part of LG’s latest patriotic marketing strategy #KarSalaam, which translates to ‘salute to it’ in Hindi.
In a photo-op, a certificate issued by Guinness World Records was handed over to LG India’s managing director Kim Ki-wan.
In addition, a donation of INR 1 core (1.7 billion won) was also made in support of the Indian Armed Forces.
Image courtesy of LG Electronics
Since its first foray into the Indian electronics market in 2007, LG Electronics has been producing home appliances and LED TVs at its Greater Noida plant for the last two decades.
As of late, LG has deployed active patriotic marketing tactics in an effort to appeal to Indian customers.
The Guinness World Records title for the longest line of sticky notes was previously held by Prudential Financial when the American insurance company pulled a similar marketing stunt wishing its customers health and wellness back in 2015.
M.H.Lee (mhlee@koreabizwire.com)
