The new 36-inch ‘Cook Zone Free Induction Pro Range’ equipped with an all-free induction system. (Image provided by LG Electronics)
SEOUL, Feb. 20 (Korea Bizwire) — LG Electronics announced on February 20 that it has rebranded its ultra-premium built-in kitchen appliance line, ‘Signature Kitchen Suite’ (SKS), as part of a strategic effort to expand its presence in the global luxury appliance market.
Launched in 2016, the Signature Kitchen Suite brand marks its 10th anniversary this year, having established itself as a recognized player in North America and Europe through advanced technology and customer trust.
While maintaining its original brand philosophy of “True to Food,” LG aims to enhance market penetration by transitioning to the more intuitive ‘SKS’ branding.
Despite global economic uncertainties, the premium built-in appliance segment continues to show steady growth. LG plans to solidify its leadership in this segment with the expanded SKS lineup, which will be unveiled at the Kitchen & Bath Industry Show (KBIS 2025), the largest kitchen and bath trade exhibition in the U.S., held in Las Vegas from February 25–27.
At the event, LG will debut its ‘Hidden Induction’ technology and an integrated hood-equipped island system concept, which seamlessly blends with cabinetry and shelving.
Additionally, the company will showcase the 36-inch ‘Cook Zone Free Induction Pro Range,’ which features an all-free induction system that automatically detects the size and position of cookware.
“With the newly rebranded ultra-premium SKS lineup, we will continue to enhance our competitiveness in the built-in appliance sector, a key pillar of our B2B business,” said Ryu Jae-cheol, head of LG Electronics’ Home Solutions Division.
Kevin Lee (kevinlee@koreabizwire.com)
