SEOUL, Nov. 25 (Korea Bizwire) – South Korea’s No. 3 mobile carrier LG Uplus Inc. said Wednesday it has clinched a deal with the American Broadcasting Company (ABC) to distribute the U.S. broadcasters’ programs through mobile platforms.
Under the plan, LG Uplus will offer various ABC programs to its subscribers, including “Good Morning America,” “World News Tonight” and “Jimmy Kimmel Live!” A total of 29 programs will be provided starting this week, the company said.
LG Uplus also signed a similar deal with NBC Universal, another U.S. media giant in September.
“We will continue efforts to provide broadcasting content from around the globe to subscribers and expand ties with overseas players,” the company said.
The programs will also come with English subtitles to help local users understand the content and improve their language skills.
The carrier’s latest move is seen as part of its efforts to attract more subscribers in the South Korean market, of which SK Telecom Co. and KT Corp. take up around 80 percent.
LG Uplus earlier said NBC Universal’s dramas distributed through its platform posted 1.5 million views around a month after their release. The programs include “Heroes: Reborn” and “12 Monkeys.”
Around 65 percent of the viewers were male, aged mostly in their 30s and 40s, LG Uplus said, adding that its mobile platform was able to attract older age groups to American dramas.’