LG Electronics Washer-dryer WashTower/WashCombo (Image courtesy of LG Electronics)
SEOUL, Apr. 9 (Korea Bizwire) – Eight out of 10 customers who purchased a washing machine or dryer from LG Electronics’ retail stores in South Korea this year opted for combination washer-dryer units, the company announced on April 8.
The popularity of the all-in-one laundry appliances, which handle both washing and drying cycles, reflects their space efficiency, distinctive designs and convenience aligning with modern lifestyles, according to LG.
The Tromm Objet Collection WashTower model that LG introduced in 2020 as the nation’s first single-unit washer-dryer accounted for 70 percent of the company’s domestic washing machine and dryer sales last year.
Then with the launch of the Tromm Objet Collection WashCombo capable of automated washing and drying cycles, the proportion of combo unit sales jumped to 77 percent.
Among WashCombo buyers, 7 out of 10 customers also purchased LG’s exclusive MiniWash accessory — a 4kg capacity top-loading washer that can be installed below the main unit for simultaneously handling separate small specialty loads like delicates or baby clothes.
Both the WashTower and WashCombo feature LG’s proprietary AI DD inverter motors, which analyze the weight, moisture levels and fabric types of each load using artificial intelligence, then optimize the washer-dryer motions accordingly to protect garments.
“Customers with high laundry volumes who want unified washing and drying capabilities are gravitating to the WashTower,” said Jung Kwang-woo, LG’s Living Solutions marketing manager. “While those seeking one-button convenience to maximize personal time prefer the WashCombo.”
“We will continue providing differentiated value propositions closely aligned with diverse customer lifestyles,” Jung added.
Kevin Lee (kevinlee@koreabizwire.com)
