A Beacon produced by SK Telecom. Beacons are Bluetooth-based devices that send out text messages through applications for smartphone users staying in a localized area. (image : SK Telecom)
Seoul, July 9 (Korea Bizwire) – Attendance is checked automatically when you enter a classroom. When you pass a grocery store, you receive a text message including electronic coupons. In a foreign country, you can receive information without a sightseeing guide.
With the adoption of ‘beacons’ – near field communication devices – smartphone users can now enjoy this kind of convenience.
According to IT industry watchers, in addition to electronics companies and telecommunication companies that are adopting Internet of the Things (IoT) technology aggressively, finance and distribution companies are also installing beacons at their businesses for consumer convenience.
As a result, beacons can be found at banks, department stores, schools, amusement parks, stadiums and other living spaces.
Beacons are Bluetooth-based devices that send out text messages through applications for smartphone users staying in a localized area.
They are cheap in comparison to other electronics, and very small, making them invisible to consumers regardless of how many are installed. They are usually set on ceilings.
The possible uses of beacons are countless.
SK Telecom recently installed 60 beacons at the Kyobo Book Centre in Gwanghwamun, Seoul. When a customer enters, text messages with information about promotions and books or coupons are sent according to the consumer’s tastes.
KT installed 20 beacons at Chunghakdong on Jiri Mountain. The beacons send information about the site, and alerts about snakes or cliffs and other dangers.
Officials say, “Beacons are hot now, regardless of the field of business. If consumers show positive reactions, the use of beacons will continue to grow.”
by Francine Jung (francine.jung@kobizmedia.co.kr)
