McDonald’s announced on November 11 that it will be providing its ‘Signature Burger’, a premium handmade burger, at six additional stores in the Gangnam area. (Image : Yonhap)
SEOUL, Nov.12 (Korea Bizwire) – McDonald’s announced on November 11 that it will be providing its ‘Signature Burger’, a premium handmade burger, at six additional stores in the Gangnam area.
Ordering one of the signature offerings gives a customer the chance to select the burger’s ingredients, from the patty to the bun, vegetables and even cheese, using a digital kiosk. (Image : Yonhap)
Ordering one of the signature offerings gives a customer the chance to select the burger’s ingredients, from the patty to the bun, vegetables and even cheese, using a digital kiosk. Once the order is placed, a McDonald’s employee prepares the burger and brings it to the customer’s table.
The price of the custom burger starts at 7,500 won, a jump from the price of ordinary burgers that are sold in the 4,000 to 5,000 won range.
Officials from McDonald’s explained that they decided to launch the burger at a wider variety of stores to reflect increasing demand from consumers who want to enjoy their burgers in new ways. (Image : Yonhap)
McDonald’s started providing the new burger at its Sinchon store in August, and later expanded its reach to the Suji store in Yongin and Sunae store in Bundang. The burger was recently launched at stores in Cheongdam, Yangjae and Samseong station.
McDonald’s plans to start offering the burger at its second Gangnam, Gangnam-gu Office and Sinsa Station locations, before rolling it out at four more stores in the metropolitan area by the end of the year.
The burger was recently launched at stores in Cheongdam, Yangjae and Samseong station. (Image : Yonhap)
Officials from McDonald’s explained that they decided to launch the burger at a wider variety of stores to reflect increasing demand from consumers who want to enjoy their burgers in new ways.
By Lina Jang (linajang@koreabizwire.com)
