With the new lineup, LG is carrying over popular UX features originally designed for its premium smartphones. (image: LG Electronics)
SEOUL, Mar. 30 (Korea Bizwire) ― LG Electronics (LG) kicks off the global rollout of its new mid-range smartphone lineup starting in South America to be followed closely by Europe, Asia, Middle East Africa and North America. This premium but affordable series comprised of Magna, Spirit, Leon and Joy was first unveiled at Mobile World Congress (MWC) in early March where it was noted for bringing sophisticated design, optimized performance and effortless user experience to a broader range of consumers.
By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The Magna and Spirit are designed to fit more comfortably in the palm of one’s hand with its subtle 3000mm radius curved display. In-cell touch display technology on the Magna, Spirit and Leon brings the on-screen images closer to the fingers for improved sensitivity and more direct touch response. And with the new lineup, LG is carrying over popular UX features originally designed for its premium smartphones. Gesture Shot, for instance, makes it easy to take selfies with a hand gesture that starts a three-second countdown. Glance View allows users to quickly access key information such as time, recent messages or missed calls with a simple downward swipe of the screen, even when the display is off.
“Millions of customers around the world today are seeking reasonably-priced devices that don’t sacrifice on looks or features,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “Our newest mid-range smartphones are designed with both new and experienced users in mind all over the world who know a good deal when they see one.”
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.
Source: LG Electronics
