. Not only does a pop-up store provide an easy access to the latest trends to the fashion-conscious but also it can represent the brand image in a short period of time. (image: MTAphotos/flickr)
SEOUL, May 13 (Korea Bizwire) – A pop-up store seems to be the latest obsession of Korea’s fashion industry. Not only does a pop-up store provide an easy access to the latest trends to the fashion-conscious but also it can represent the brand image in a short period of time.
Shoe maker Caterpillar by fashion group Sejung will run a pop-up store at a select shop named Henz until May 14. At this pop-up store which is the brand’s first exclusive store since its launch in September last year, all main line-ups for the spring and summer season will be displayed.
Also, there would be a fitting zone for socks where the customers can mix and match various designs of socks and shoes to create their own look, and a pair of socks will be given away upon purchase, compliment of the house.
Thursday Island, a Bohemian-inspired fashion brand, plans to open a pop-up store at Grill Five Taco Hongik University Branch from May 16 to June 8. In consideration of the brand concept which the consumers can easily relate with “travelling,” the company plans to place a camping car along with a booth for its new men’s fashion line “Beau” in the outdoor space of the pop-up store.
At the Mexican restaurant Grill Five Taco , a special menu called “Travel Taco Set” which comes with either a free blanket or a candle will be served while its collaboration Thursday Island event takes place.
American wristwatch brand Hamilton will run a pop-up store at IFC Mall in Yoido until August in celebration of its fifth anniversary in Korea. At this pop-up store that will be run under the theme of different new main collection each month, “Jazz Master GMT Seoul Limited Edition” will be unveiled for the first time. This limited-edition watch is the first watch with GMT function which features marking of Seoul instead of Tokyo as the representative city of the “GMT+9” time zone.
A fashion industry official said, “Spiced up with fun events and promotions, a pop-up store is a great way to introduce a brand to consumers.”
Written by Robin Koo (linguistkoo@koreabizwire.com)
Business (Follow us @Biznews_Korea)
