“To keep up with ever-changing consumer demands, we should harness the omni-channel strategy, with which we can seek for an opportunity to grow continuously.”
“As Lotte Group has been a multi-channel retailing brand, we should put forth our utmost efforts to get over the limitations we are faced with. We ought to get a grasp of the potential impact of omni-channel retailing.”
Shin Dong-bin (Akio Shigemitsu), CEO of Lotte Group at the 2014 Lotte Marketing Forum.
Shin Dong-bin, CEO of Lotte Group
SEOUL, Aug. 27 (Korea Bizwire) – As part of its developing new growth engines, Shin Dong-bin, CEO of the Korean Lotte Group, stressed the leading food and retailing business should focus on “omni-channel retailing strategies” which allow customers to shop with the same retailer through different channels including mobile Internet devices, computers and brick-and-mortar stores.
Of late, the Lotte group is pushing what it seems to be a “business pivot” to South Asian market, as it has announced a series of new openings in the ASEAN region. Notable is the Lotte group’s grand opening today (on Aug 27) of its high-rise Lotte Center with 65 stories in Hanoi in Vietnam and its opening of Lotte Mart, supermarket store in Indonesia during the same week.
The retail giant also announced the group’s vice chairman Lee In-won will meet the Myanmar’s economic deputy minister in early September, apparently signaling its move to step up its efforts to cash in on newly created opportunities resulting from Myanmar’s economic reform gestures.
By M.H. Lee (mhlee@koreabizwire.com)
