SEOUL, Jan. 24 (Korea Bizwire) — The South Korean children’s song “Baby Shark” has stayed on Billboard’s Hot 100 main singles chart for the third consecutive week.
The English version of the song by Pinkfong, a children’s education entertainment brand, whose Korean title is “Shark Family,” came in 37th, up one notch from last week’s 38th, on the Hot 100 chart for the week of Jan. 26, according to the chart released Wednesday (U.S. time).
First appearing on the Billboard’s Kid Digital Song Sales chart in July last year, the song made a surprise landing on the Hot 100 chart on Jan. 8 to become the first non-pop Korean song ever to be listed on the chart.
Only a few big name Korean pop singers have had their songs listed on the highly competitive chart, including Psy, Wonder Girls and BTS, whose latest song “Idol” ranked as high as 11th.
“Baby Shark” was released in 2015 by SmartStudy, an education entertainment startup that owns Pinkfong. The rhythmic two-minute song introduces a family of sharks and their underwater hunt for small fish.
The video of the song’s English language version comes with a matching dance choreography and a captivating refrain of “Doo doo doo doo doo doo.”
The same song previously was ranked on Britain’s Official Singles Chart in August, having been picked as one of the most viewed YouTube videos last year.