A promotional image of LG Electronics Inc.’s world premiere event for CES 2025 to take place in Las Vegas on Jan. 6, 2025, provided by the company. (Image courtesy of Yonhap)
SEOUL, Dec. 13 (Korea Bizwire) — Major South Korean companies are gearing up to showcase future technologies powered by artificial intelligence at CES 2025, the world’s largest consumer electronics and IT trade show set to take place next month.
Samsung Electronics Co. plans to set up the largest exhibition booth at the upcoming CES to present its vision for AI-applied home appliance technologies, according to its officials.
The Korean company will hold a press conference on the eve of CES, with Han Jong-hee, CEO and vice chairman of Samsung, introducing the theme of “AI for All: Everyday, Everywhere.”
CES 2025 is set to take place at the Las Vegas Convention Center from Jan. 7-10 under the theme “Dive In.”
SK Group said it will open a booth to showcase AI strategies of its major affiliates, SK hynix Inc. and SK Telecom Co., centered on AI chips and AI data centers.
SK Group Chairman Chey Tae-won is expected to make an appearance at CES for the third consecutive year.
LG Electronics Inc. will hold a world premiere event on Jan. 6, one day before the start of CES, to unveil its AI strategy, according to company officials.
The company’s CEO, Cho Joo-wan, will speak on its vision of creating “affectionate intelligence,” which refers to AI technology that provides differentiated customer experience by being more affectionate and empathetic toward users.
Hyundai Mobis Co., an auto parts-making affiliate of South Korean auto giant Hyundai Motor Group, also plans to join the upcoming CES to showcase its cutting-edge technologies, including its holographic wind shield display and human-centric interior lighting system.
Meanwhile, South Korean companies are set to receive a large number of innovation awards at the upcoming CES.
In an initial list released by the Consumer Technology Association, the event organizer, 129 South Korean firms were named among the 292 award recipients at the annual international tech event.
(Yonhap)
