A TV featuring Samsung Display’s QD-OLED technology. (Photo provided by Samsung Display)
SEOUL, Jan. 5 (Korea Bizwire) — Samsung Display will use CES 2026 to showcase how organic light-emitting diode technology is evolving into a central interface between humans and artificial intelligence, as the company seeks to position OLED screens as the backbone of next-generation AI devices across work, home and mobility.
The South Korean display maker said it will host a customer-focused exhibition in Las Vegas from Jan. 6 to 9 under the theme “A New Era of Experiences Created by AI and Display.”
The showcase will highlight concept products that illustrate how OLED and QD-OLED displays can enhance AI-driven interactions, ranging from personal assistants and laptops to automobiles and extended reality devices.
Among the headline demonstrations is an “AI OLED Bot,” a mobile robot concept featuring a 13.4-inch OLED screen as its face. Designed as an interactive AI assistant, the robot will demonstrate tasks such as guiding users through a university campus or providing personalized information.
Samsung Display’s AI OLED Bot. (Photo provided by Samsung Display)
Samsung Display will also present speaker-style AI assistants with built-in displays that allow users to select music, receive recommendations and display images without connecting to external devices.
The exhibition will emphasize how OLED technology amplifies AI’s usefulness across different environments. In office scenarios, OLED screens are shown delivering distortion-free visuals for architectural design and professional workflows.
For mobile professionals, Samsung Display is highlighting ultra-thin OLED panels that are about 30 percent lighter and thinner than conventional designs, positioning them as an ideal fit for AI-powered laptops.
Samsung Display AI OLED Cassette. (Photo provided by Samsung Display)
At home, the company is proposing displays as AI hubs. QD-OLED monitors, for example, can function as clocks or digital art when idle, then switch to showing health data or daily briefings when prompted.
Samsung Display said more than 300 tablets, laptops and monitors launched last year incorporated its panels—more than triple the number from three years earlier.
Automotive applications form another pillar of the exhibit. A redesigned digital cockpit concept features larger flexible OLED displays integrated seamlessly into the dashboard, along with passenger-side screens that can retract when not in use.
OLED-based tail lamps combine large and small displays to communicate driving-related information to vehicles behind, leveraging OLED’s high visibility even in bright sunlight.
Samsung Display AI OLED Turntable. (Photo provided by Samsung Display)
To underscore durability, Samsung Display will stage live stress tests, including basketballs repeatedly striking foldable OLED panels and steel balls dropped onto screens to compare impact resistance. Automotive displays will be shown operating inside refrigerated environments to demonstrate reliability under extreme conditions.
The company will also debut high-resolution RGB OLED-on-silicon microdisplays for extended reality headsets, capable of delivering precise color reproduction at microscopic pixel sizes.
Samsung Display said the exhibition reflects its belief that OLED and QD-OLED technologies are becoming foundational platforms for the AI era, extending well beyond entertainment into everyday productivity, mobility and immersive computing.
Kevin Lee (kevinlee@koreabizwire.com)
